2012-04-27

Are you a fan of cake baking and decorating? If so, make sure you visit the brand new Cake International - The Cake Decorating & Baking Show at ExCel, London from the 27 to 29 April and spend three days in cake heaven exploring the latest ideas, supplies, competitions, demonstrations and workshops from the industry’s experts.

With over 80 exhibitors from across the globe offering cutting-edge cake decorating and baking supplies, this show is a must-visit for cake enthusiasts! You can expect an impressive array of supplies, including cutters, moulds, stencils, hand tools and much more, plus a fabulous range of features, demonstrations, displays and competitions sure to enthral and inspire.

If you are a novice to the world of baking then head to the Bakery Theatre where guest chef Paul Da Costa Greaves will be inspiring visitors and demonstrating a range of quick and easy baking recipes. With newly acquired bakery skills, you can then visit the Taste of Sugar Workshops which are specially designed to help sugarcrafting newcomers and juniors learn cake crafting techniques and enjoy a unique hands on experience.

Whether you're a novice to cake decorating or have been creating masterpieces for many years, make sure you enter the 2012 Competition Classes - this is your time to shine and showcase your skills and creativity to the world! With categories including Novelty Celebration Cakes, Two-tiered Wedding Cakes, Junior Competition classes for the under 12’s and under 18’s and Floral Sugarcraft there is something for everyone to try. For more information about the competitions please visit www.ichf.co.uk/cake/. The deadline for competition entries is 11 April 2012.

Enjoy the two Demonstration Theatres, hosting some of the greatest sugarcraft and cake decorators from both home and abroad. These include: Cake cosmetic experts Shesto and Cassie Brown’s Cakes showcasing airbrushing and special effect techniques; Ann Pickard divulging trade secrets with step-by-step instructions on how to model animals and people from sugarpaste; and the Paul Bradford Sugarcraft School demonstrating how to create stylish and unique sugarpaste hand bags.

Plus, our special international guest, sugarcraft artist Kelvin Chua from Vinism Sugar Art will be sharing his knowledge and ideas for cake decorating at the show. Now based in his home country of Malaysia, Kelvin conducts sugarcraft workshops throughout Asia and Australia.

The show will also play host to the LIVE PME Cake Decorating Competition which will see teams of three battle head-to-head in a bid to produce the most creative and artistically decorated display cake to represent a ‘Seasonal Magic’ theme. Visit the Knightsbridge PME team in the Cake Decorators' Kitchen, where you can enjoy mouth-watering demonstrations which will take place throughout all three days of the show.

Chocoholics will rejoice in the FREE Chocolate Workshops on offer at the show! Pick up top tips, creative ideas and supplies, plus learn the art of chocolate tempering. What's more, Tracey Mann will be showcasing her giant Chocolate Wedding Cake centrepiece to inspire all chocolate lovers prior to the wedding season.

With all this plus so much more to enjoy, make a date in your diary to visit Cake International - The Cake Decorating & Baking Show, coming to ExCeL London for the first time - you won't be disappointed!

For more information please visit www.ichf.co.uk. Book tickets online www.ichf.co.uk or phone Ticket Hotline 01425 277988.